Cookies, line-itemised
Three categories of cookie run on this site. Each one is printed below with what it does, how long it sits on your browser, and the off-switch. You can re-open the panel at any time from the link in the footer.
Strictly necessary — always on
These cookies keep the page loading. They store your cookie preferences (so the bar does not pop up every visit), the age-gate result (per browser session), and the basic state needed to render the site. They run by default under UK GDPR's "strictly necessary" carve-out and cannot be turned off.
Retention: as long as your browser keeps them, except the age-gate which clears at the end of the session.
Analytics — opt-in
Google Analytics, fired only after you accept analytics in the cookie panel. Records aggregated page-view counts, broad device class, and the rough geographical region of the visitor. We do not record reader IPs or anything that could identify a single reader. Retention: 14 months at the analytics provider; aggregated reports retained at the desk.
Attribution — opt-in
A single first-party attribution tag, fired only after you accept attribution. Records the timestamp of an outbound "Visit" click so the receiving operator's affiliate till can count the referral. Retention: the operator's attribution window (typically 30 days) plus six months at the desk.
Third-party — none unless opted in
By default, no third-party cookie sets on a fresh visit. Analytics + attribution above set third-party cookies only when you opt in. We do not run advertising cookies, social-media-pixel cookies, or any "marketing" cookie outside what is described above.
How to switch any of it off
- From this site — use the button (also visible in the footer of every page). Toggling either category off updates the consent state immediately.
- From your browser — every modern browser ships a cookie clearance and per-site preference panel. The ICO maintains a plain-English guide to where each browser keeps the controls.
- From the operator after a sign-up — if you have clicked through to an operator and opened an account, the operator runs their own cookie till on their own site. Their privacy and cookie pages cover that.
Last revised: 28 May 2026.